The Chicago School Homepage redesign

After monitoring less than ideal user engagement on the thechicagoschool.edu homepage (originally launched 12-20-2015), we set designing a new home page with the chief goal of improving engagement and driving traffic to our cornerstone content areas.

Check out the deck presented to school leadership.

This is the original homepage circa 2003:

This is the homepage (3rd party design) launched on 12-20-2015 (with annotations):

This is the redesigned homepage (also viewable on the live website):

Here is a sampling of data gathered after a 30 day AB test of the redesigned homepage against the previous design, indicating the redesigned homepage (challenger) as the clear winner: